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TRENDS

In order to keep abreast of what is going on in the world and our industry, we let ourselves be inspired every year by the most important trends for the floriculture sector developed by the Flower Council of Holland. The trends they have developed serve as the basis for us to create our concepts and products.
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Humanity and respect for nature are important pillars within the current zeitgeist. Man sees himself as the center of attention and needs hyper-personal brands and products with a good story in the field of sustainability. At odds with these individual tendons is the will to tackle social and climate problems together. Corona has also created a digital acceleration and a focus on our home and immediate environment. Based on these trends, our following concepts are:

Wildlife Blooms

Sustainability is important for both indoor and outdoor space and we all strive for a garden with great biodiversity. The ultimate gardening trend involves turning your green oasis into a mini-biotope where plants and animals can live and grow in harmony. Which plants reinforce each other and how can you create your own biotope? We are happy to help you with this!

STYLIST FAVORITES

Consumers look for brands and products with a good story and a way to showcase your brand is through Influencer Marketing. Especially appealing to younger target groups, the influencer can influence emotions, opinions and (buying) behaviour.

URBAN GARDENING

Urbanization is increasing due to higher living standards in cities leading to housing shortages, lack of space and less free time. People who live in cities increasingly want to have nature closer to home which has in itself created a new trend; The Urban Garden. A consequence of this is that people want to organize their scarce free time with as higher quality as possible.

FLORAL TOUCH

The need for humanity (empathy, sensibility) is increasing, that is why we look for products and brands that have a human character. In line with this, there is an increasing need for simplification of daily life; it is therefore not surprising that we sometimes want to stop time for a moment. This trend is also visible in the green sector, by drying, pressing or growing flowers; we can preserve or even collect nature.

COTTAGE GARDEN

How can we reduce stress, enjoy life and encourage our sense of well-being? Plants and flowers serve as a buffer between the turbulent and highly demanding ‘world out there’ and our need for peace of mind. People return from the city to the countryside looking for more meaning, needing fewer stimuli and embrace the outdoors by relaxing more and busying their hands again.

KAPITEYNS CHOICE

The trend towards specialization continues with products being increasingly tailored to a precisely defined group of customers. A general offer is no longer sufficient; people also need a story and origin behind those products that have a clear focus that will justify an idea. We therefore need hyper-personal brands and products that have a good story; a story that must be lived up to!

promotions

Despite the popularity of online shopping, consumers still want to buy products in store; they desire interest, expertise, touch, sight and smell. To close a deal they have to be relaxed and feel like they are ‘winning’. When something is limited we attach more value to it as the psychological pressure to buy increases because we think it is scarce. This limitation applies both to numbers and time so ‘gone = gone’ and ‘only available this month’ is widely used.

INDOOR BULBS

Flowers and plants are just as important as the rest of the interior. Placing a few plants here and there is no longer enough; Indoor landscaping is a new phenomenon. Not only do flowers and plants provide a necessary splash of colour, they also have an incredible amount of benefits; including improving your health, promoting healing, and providing a great way to de-stress.

100% BIO

Sustainability is providing the necessities of life for the current generation without being at the expense of future generations. Due to climate change and declining biodiversity, sustainability is at the forefront of consumers’ minds with attaching more value to sustainable products. We see more and more people around us showing more conscious, sustainable or actually more natural purchasing behaviour.

GROW, COOK & EAT

More and more attention is being paid to our health, the environment and climate change with more becoming known about the consequences of our food consumption. Our food now travels all over the world having a too large ecological footprint causing us to deplete our planet. The climate is changing rapidly and this realization demonstrates to us that we can be a producer and consumer of our own food by growing our own herbs and vegetables.