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FLORAL TOUCH

The need for humanity (empathy, sensibility) is increasing, that is why we look for products and brands that have a human character. In line with this, there is an increasing need for simplification of daily life; it is therefore not surprising that we sometimes want to stop time for a moment. This trend is also visible in the green sector, by drying, pressing or growing flowers; we can preserve or even collect nature.

Concepts
The need for humanity (empathy, sensibility) is increasing; we value meaning and try to identify what it means to be human. That is why we look for products and brands that match them, that have a human character. In line with this, there is an increasing need for simplification of daily life, for carefree care. Our lightning-fast time sometimes feels inhuman because of this. It is therefore not surprising that we sometimes want to stop time for a moment. This trend is also visible in the green sector. By drying, pressing or growing flowers, we can preserve or even collect nature.