PROMOTIONS

Despite the popularity of online shopping, consumers still want to buy products in store; they desire interest, expertise, touch, sight and smell. To close a deal they have to be relaxed and feel like they are ‘winning’. When something is limited we attach more value to it as the psychological pressure to buy increases because we think it is scarce. This limitation applies both to numbers and time so ‘gone = gone’ and ‘only available this month’ is widely used.